Line items, quantities and unit costs, with markup applied and the client-facing total calculated as you type.
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| Line item | Category | Qty | Unit cost | |
|---|---|---|---|---|
Markup is applied to cost, so the margin it produces is always lower than the markup percentage. That gap is where estimates lose money.
No. These are direct job costs. Office, vehicles, insurance and unbilled staff are overhead, and they need to be recovered either through a separate rate or through the markup you set here.
Markup is measured against cost, margin against the price. An 18 percent markup gives about a 15.3 percent margin. If you need a specific margin, divide cost by (1 minus the margin) instead of marking up.
A summary by category usually beats a full line-item list. Detailed lines invite negotiation on individual items, and the ones clients pick at are usually the labor lines you cannot actually reduce.
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